Rany Ng, director of product management at Google’s G Suite, said in a blog post that the average employee uses 36 cloud services to collaborate and share files, causing delays and lost time as they struggle to make sure all of those apps are working well together. That makes at least four conferencing or chat apps offered by Google alone. Then, to take on Slack more aggressively, Google split Hangouts into two apps - Hangouts Chat and Hangouts Meet. Until last year, Google had a business-focused video conferencing app called Hangouts and two consumer apps - Allo for chat and Duo for video calls. Google, which launched Meet in early 2017, is trying to carve out a place for itself simply by becoming ubiquitous.įor an example of how complicated the chat and video conference market is, look no further than Google’s own product lineup.
The video conference business is estimated to be $16 billion and is expected to grow 20 percent each year, hitting $41 billion by 2022, according to Forbes. The market for collaboration apps is overflowing, and Google is trying to make its communication apps more appealing and omnipresent by making them compatible with a broad array of competing apps. In doing so, Google is trying to build market share by attempting to help customers make sense of a complex glut of services and apps across the video conferencing industry. Google announced Monday morning that its enterprise video calling app, Hangouts Meet, will be capable of connecting directly to competing apps, including Microsoft Skype for Business.
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